Most businesses outsource online marketing without ever understanding what they're buying.
Online marketing isn't a black box. It's SEO, content, advertising and conversion, and you can learn it like a trade. This course explains exactly how Google, Ads and social actually work — the same knowledge EASEO has used with clients for 20+ years.
What is online marketing?
Online marketing is the whole set of channels and techniques a business uses to become visible online, attract visitors and turn those visitors into customers — from search engine optimisation (SEO) and content marketing to paid advertising, social media and conversion optimisation. It's not about one channel, but how they work together to form a customer journey.
Not a bunch of disconnected tricks. This course explains how a visitor goes from "never heard of you" to customer, and which channel does the work at each point in that journey. That's the difference between buying an advert and understanding why that advert does or doesn't work.
"I don't know exactly what our marketing agency does, but the invoice checks out."
I've heard that line for years, from owners and marketers at organisations where I run in-company training. They pay monthly for SEO, Ads management or social media, but can't explain why the results are what they are. They're dependent on a report they can't actually check.
That's the mindset gap this course is built to close. Online marketing gets treated as something unfathomable — magic for specialists — when it's really just a set of logical mechanisms you can learn. How Google judges a page. Why one advert converts and another doesn't. What a funnel actually means for your business.
Once you understand that, the conversation changes with every agency, every freelancer, every colleague who does "something with marketing". You can ask questions that actually matter, and judge for yourself whether an approach makes sense.
This course isn't meant to get rid of your agency. It's meant to give you the knowledge to stay in control yourself — whether that's doing it yourself, or knowing exactly what you're outsourcing.
8 modules, from the playing field to measurable growth.
No disconnected videos. Every module builds on the last — exactly how you'd build a marketing strategy in practice.
What is online marketing?
The playing field and the funnel: how all the channels — SEO, ads, social, email — form one customer journey together.
SEO: how Google works
How Google assesses and ranks a page, and how to make sure you get found instead of buried.
Keywords & on-page
Keyword research that matches buying intent, and on-page optimisation that actually ranks.
Content marketing
Giving value before you ask for anything: content that builds trust instead of just selling.
Google Ads
Advertising in the search engine: campaign structure, bid strategy and a budget that doesn't leak away.
Social media & Facebook ads
Organic and paid on social: what works, what's a waste, and how to combine them.
E-commerce
From webshop to repeat purchase: conversion optimisation and customer retention for online sales.
Measuring and growing
GA4, KPIs and your next step: how to know what's working, and what to do next.
Everything you need to get started yourself.
- 8 modules, from SEO fundamentals to measuring with GA4
- Quizzes along the way to check it's actually sinking in
- EASEO Academy certificate on completion
- Downloadable syllabus to check back on offline
- Ongoing access — no subscription, no expiry date
€97 incl. VAT
Not a free course you'll never actually finish. Free doesn't teach anyone anything — €97 is just enough to make you actually sit down and do it, without it becoming an expense you have to justify.
No introductory discount that vanishes tomorrow, no "only 3 spots left" — this is just the price. Pay once, keep access.
Start the course — €97Made by someone who's been doing this for years, not someone who just discovered it.
EASEO Online Marketing & SEO was made by Nick Aldewereld, founder of EASEO. He's delivered this training in-company at organisations including DSW, VRG and SmokeyGoodness, and applies the same approach daily for EASEO's own clients — SEO, content strategy, Google Ads and conversion optimisation.
This course wasn't written by a course factory. It's the way Nick actually teaches teams to work with online marketing — practical, step by step, without unnecessary jargon.
What EASEO clients say
"Nick and his team have grown us enormously with their online expertise. Our management and owner Simon is delighted with the sharp rise in revenue."
Yalmard
Management, L28.nl
"Nick & EASEO run our European online presence. He understands our very specific customer needs and translates them into effective copy and SEO."
Jose
CEO, SourceParts.eu
"My website looks great and after a tougher period I got enquiries flowing again. I'm happy with Nick and EASEO — we can build on that."
Jan
Owner, Deplintenconcurrent.nl
Learn it yourself, or let EASEO do it.
Both are a good choice. It depends on what you want: understanding how it works yourself, or just having it work.
Learn it yourself
You want to understand how SEO, Ads and content actually work. You've got the time and the drive to apply it yourself, test it and measure it. EASEO Online Marketing & SEO takes you by the hand, from the playing field to a working growth strategy.
Start the course — €97 →Let EASEO do it
You just want more visibility and revenue, without doing it yourself. EASEO takes over SEO, content and advertising — get in touch and we'll discuss what you need.
Ask EASEO →Frequently asked questions about Online Marketing & SEO.
Do I need prior knowledge to start?
Is this mostly SEO, or other channels too?
How long does the course take?
Do I get a certificate on completion?
Is there a subscription or hidden cost behind the €97?
Should I learn this myself, or can I outsource it too?
Learn how online marketing actually works, today.
8 modules, your own pace, ongoing access. A one-off €97 — no subscription, no hidden costs.