Your site migrates.
Your rankings stay.
A missed 301 redirect costs 15–40% of organic traffic on average. Recovery takes 3–6 months. We deliver the complete migration plan — redirect map, runbook, post-launch monitoring — so your rankings survive the migration.
What goes wrong without a plan.
A checklist helps you understand the principles. But execution — that's where businesses lose their traffic.
Missed 301 redirects
Old category pages, media URLs, pagination — they're not in your CMS export. Google sees 404s and drops you from the index.
No rollback plan
If the migration goes wrong, you have 48 hours to put the old site back up before Google indexes the new 404s as fact.
Structured data disappears
JSON-LD breaks in 70% of CMS migrations. Rich snippets are gone, CTR drops, nobody notices until traffic halves.
Week 1 feels fine
By week 3: impressions drop 30%, panic sets in, the SEO agency gets a call. Recovery then costs 5× as much.
One plan upfront costs less than one quarter of lost revenue.
What you get.
A complete dossier that your developer, agency or you can execute without guesswork.
1. URL inventory
Full crawl of your current site (up to ~500 URLs). Status, inbound links, impressions, last modified. Spreadsheet.
2. Redirect map (1-to-1)
Every old URL mapped to its new destination. Including media, pagination, category paths, hreflang.
3. Go-live runbook
Step-by-step playbook with sequence, owners, rollback triggers and DNS/CDN cutover.
4. Pre-launch audit
Staging check: robots.txt, sitemap, canonicals, structured data, meta tags, page speed. Go/no-go advice.
5. Post-launch crawls
Week 1 and week 4 after go-live: 404s, redirect loops, indexation status, Search Console impressions vs. baseline.
6. Final report
Summary: what went well, what needs follow-up, which rankings came back. Proven with data.
Fixed price. One-off. Transparent.
For sites up to ~500 URLs. Larger sites: contact us for a tailored quote.
Standard
SEO Migration Plan
€1,500
one-off · incl. VAT
- ✓ URL inventory + redirect map
- ✓ Go-live runbook + pre-launch audit
- ✓ 2× post-launch crawl (week 1 + 4)
- ✓ Final report with baseline comparison
Premium
Standard + 12 weeks of monitoring
€2,500
one-off · incl. VAT
- ✓ Everything in Standard
- ✓ Weekly crawl diff (12 weeks)
- ✓ Search Console impression tracking
- ✓ Ranking recovery plan if deviation >10%
After payment we get in touch within 1 working day for the kick-off.
Order the migration plan.
Fill in your details. After payment via Revolut we plan a kick-off call within 1 working day.
Frequently asked questions.
Who carries out the migration itself? +
You or your developer. We deliver the dossier. Want us to guide the execution too? That falls outside this product — request a scoping session.
What if the migration already happened and rankings dropped? +
This product is preventive. For recovery after a failed migration we offer bespoke work — get in touch via the contact form with subject "SEO recovery".
What's the turnaround time? +
Inventory + redirect map: 5–10 working days after kick-off. Pre-launch audit: 2 working days before go-live. Post-launch crawls: week 1 and week 4 after going live. Premium monitoring continues through week 12.
My site has more than 500 URLs — is that possible? +
Yes, but with a tailored quote. Mention the number of URLs and platform in the intake form, and we'll put together a proposal without committing you to anything.
What's not included in this product? +
No execution of the migration itself (code, CMS setup, DNS changes). No ongoing SEO subscription. No content rewriting. This product is the plan; execution is separate.
Migrating once is not enough.
A good migration is the starting point. The real test comes after: do your rankings hold up? Do new 404s appear? Does structured data disappear at the next CMS update? The EASEO subscription monitors that continuously and stops the problems your builder never warned you about from creeping back in.
Read why we work differently from an hourly-rate builder →EASEO Subscription
from €1,000
per month · cancel any month
- Fixed deliverables every month
- Proactive flagging of issues
- One point of contact
- Ownership stays with you
Want to learn more first? Download the free SEO Migration Toolkit (PDF) or read our migration guide.