Advertising in AI

Visible below
the answer

Since August 2026 you can advertise in ChatGPT in the Netherlands. Your ad sits right below the answer, at the moment someone asks a question about your field. We have been running campaigns there since the launch and set them up for you.

Why now

A new channel, at the moment of the question.

At the moment of choice

People ask an AI assistant for advice before they choose. Your ad sits right there, below the answer.

Be there early

The channel has only just opened in the Netherlands. Start now and build experience before everyone else arrives.

Next to your other channels

It runs alongside Google Ads, Microsoft Advertising and Meta, with the same measurement and 1 monthly report.

Approach

How we set it up.

01

Sharp landing page

The ad relies on your landing page. We make that clear and fast first.

02

Campaign live

Set topics, language, region and budget, and write the ad itself.

03

Measure

Measure clicks and conversions alongside your other channels.

04

Optimise

Every month we look at what works and move the budget there.

Learn more

Do the maths, then start

Read our analysis of the channel, or work out what a customer may cost you.

These are only published in Dutch.

Investment

What it costs.

Campaign management is included in our subscriptions, or available separately at our fixed hourly rate. You decide the media budget.

Questions

Frequently asked questions.

Who sees the ads?

Users of the free and the cheapest tier of ChatGPT. People on a more expensive plan see no ads.

Can I target an audience?

Not yet in the Netherlands. The ad appears based on the topic of the conversation, the language and the region. That is why a strong landing page matters so much.

Does the ad influence the answer?

No. The ad sits separately below the answer, with a label.

Does this work with my other campaigns?

Yes. We run it as an extra channel alongside Google Ads, Microsoft Advertising and Meta, with 1 measurement and 1 report.

Want to be there early?

The channel has only just opened. Book a call and we will look at what it can do for you.