Get found
when customers ask AI.
More and more customers ask ChatGPT, Perplexity or Google AI Overviews instead of googling. Make sure an AI mentions you — not your competitor.
In short: Generative Engine Optimization (GEO) makes you visible in AI answers. On average, our clients see 30-50% more spontaneous calls and messages within 3-6 months of implementation. €250 excl. VAT for the audit — deducted from any follow-on work.
What is AI visibility?
Where SEO is about your position in the search results, AI visibility — the technical term is Generative Engine Optimization, GEO — is about whether an AI assistant mentions you. If someone asks ChatGPT "which company would you recommend?", are you in the answer, or your competitor?
Each engine picks its sources slightly differently. The pages below explain what counts per engine. Want the big picture first? Read our complete GEO guide for SMEs.
Where do you get found?
ChatGPT
Get mentioned when customers ask ChatGPT for a recommendation.
Get visible in ChatGPTGoogle AI Overviews
Land in the AI answer at the top of the Google results.
Get visible in Google AI OverviewsPerplexity
Become a cited source in Perplexity's answers.
Get visible in PerplexityGemini
Get mentioned in Google's Gemini answers.
Get visible in GeminiClaude
Get mentioned when customers ask Claude for advice.
Get visible in ClaudeAI visibility has become measurable
Google Search Console recently added a Generative AI report: how often your pages appeared in AI answers. Below is our own screen — 24 easeo.nl pages, measured over three months.
What this report measures: appearances in Google's AI Overviews and AI Mode. Not ChatGPT, Perplexity or Claude — they don't publish comparable data. And appearances aren't clicks. How to read the report, and where to find it in your own account →
30-50% more spontaneous leads in 3-6 months
Averaged across all the clients we work with, we see a 30 to 50 percent improvement in spontaneous calls, messages and contact requests within three to six months of consistent implementation. No ads lift. Organic, owned, lasting.
FAQ.
What is AI visibility (GEO)?
Generative Engine Optimization (GEO) makes you visible in the answers of AI engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. Where SEO is about ranking in search results, GEO is about whether an AI mentions you when a customer asks for a recommendation.
Is this separate from SEO?
There's a lot of overlap — authority, relevant content and structured data help with both. GEO puts extra weight on citable content, a clear entity and signals like schema and llms.txt. Good GEO strengthens your SEO, and the other way round.
How do I start?
With the GEO Audit (€250 excl. VAT): we test your visibility across all five engines with realistic customer questions, compare you against competitors, and deliver a prioritised list of concrete actions. The amount is deducted from any follow-on work.
Which engines do you optimise for?
ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude. Each engine has its own signals; the individual engine pages explain what counts for each one.